Wonderful! I had no idea that I could consolidate my reading into one easy interface. I had already established various personal and professional feeds. Now I can add to that for business purposes by having Google look for companies that I want to follow. Any news articles will automatically go to Google Reader. This will be a tremendous help for me as CFO. I am going to be able to keep track of key customers and their trends. I want to make sure that they will stay current with us.
Down side? Perhaps too much information. Yet it will be easy to scroll through and quickly eliminate what I don't want. So far I really don't see a down side!
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